KIA Integral Car Inauguration

 

 

 

Fact sheet

Client: Vallescar Group / Kia Integral car

Event typology
:  Inauguration of the new installation at Sant Cugat

 


Number or participants: 180 pax

Date: March of 2017

Location: Authorized dealer Kia Integral car, Sant Cugat



Objective

Inauguration of the new installation at Sant Cugat, Kia Integral car

          


Creative concept

Following the corporative line fixed by Kia Madrid, we convened the audience and we made the whole production of the event, exalting their values, corporative colors and their cars.

 

We generated different highlights during the event such as the uncapping of the plaque of the new installation, the speeches of the directives, and the uncovering of one of their new cars, and after all, a great and delicious cocktail for all the guests.



Challenge

 

The challenge was to fit in the event and the inauguration with the image that the brand wants to transmit.


Result

Bacus Eventos organized, produced and carried out the totality of the event, offering an ambience based in the lighting to exalt the exposed cars and the installation. We created a festive ambience offering live music and a cocktail dinner for all the guests. To close up we awarded the assistance offering a gift from the brand.