Fashion runway / Product presentation - Arena




Fact sheet


Client: Arena


Type of event: Fashion runway / Product presentation.


Nº. of visitors: 100 pax


Date: May 2015


Location: Hotel Villa Cortés - Tenerife


Presentation of the new 2016 collection of sportive material for the brand Arena.

Creative concept

The story explains an athlete life, from the childhood, passing by when she met for the first time the materials from this brand, her sportive evolution, until becoming a professional swimmer and achieve her goal to compete in an Olympic Games, the dream of every athlete.


The presentation of the different designs we counted with a complete dance company, professional models, artists and athletes from the different arts such as combined forces, swimming, synchronise between other kind of artists.



The transformation of this natural swimming pool in a fantastic fashion runway last 2 days and it was the big defy of the event, in which more than 100 guests attended to the presentation of the new collection of Arena. The collection for the 2016 Olympic Games in Rio de Janeiro. 



It was a complete success with an amazing repercussion. Bacus Eventos organized, produced and executed a high level event showing up the sportive material in the natural swimming pool  of the Hotel Villa Cortés in Tenerife. The runway and the stage where the presentation took place was flaunting astonishing with the ocean as a backdrop.